RUNNING
SAVED
MY LIFE.
Running is a journey of self-discovery and empowerment. Whether you're going after a new race record, your first marathon, or just looking to get in better shape, I offer personalized guidance every step of the way. Let's chat and see how we can grow together.
1-on-1 coaching, personalized programming and in-depth guidance.
I’m passionate about helping runners of all levels achieve their personal best through individualized training plans that improve performance and build lifelong habits. My approach is rooted in evidence-based techniques, tailored to the unique needs and goals of each runner.
Whether you're training for your first 5K, a new race record, your first marathon, or just looking to get in better shape, I offer personalized guidance every step of the way. My coaching philosophy emphasizes consistency, mental strength, and the value of small daily wins. I believe running is more than just a physical activity; it's a journey of self-discovery and empowerment.
RUN WITH HEART.
TRAIN WITH SOUL.
“I have nothing but great things to say about Nic. He’s a knowledgeable and attentive coach who is committed to understanding my running goals. My weekly personalized workouts have held me accountable and my progress is evident - I’ve run both further and faster than I ever had previously just after 3 months with ROSE. I’m excited to see what else I can achieve.”
“Never thought I’d be out here running for 2 hours on end, but Nic made both the mental and physical training so digestible and easy to comprehend. I needed the hands on guidance to get to the next level with my fitness, and Nic was always a text away.”
“My goal for the last year or so was always to get a 48 minute 10k. I beat it after just 4 months with ROSE. The structure of the program and his interval workouts completely took my running to the next level.”
RUNNING OPTIMIZATION FOR SPEED & ENDURANCE
RUNNING OPTIMIZATION FOR SPEED & ENDURANCE
meet the founder.
My name is Nic Samayoa. I’m a creative director, runner, father, and RRCA certified run coach from Southern California. My passion for running stemmed from a challenging time in life when close family members’ declining health became a wake-up call for me. From struggling to run for 15 minutes at a time, I pushed myself to sign up and complete my first marathon just six months later. I've fallen in love with the beauty, the solitude, the struggle, and the reward that I’ve experienced through running.
As a marathon runner, I’ve experienced the vast difference between aimless training blocks and the results that come from working with a coach. Now, I’m passionate about sharing what I’ve learned - the programming, tips and tools about running & fitness and more importantly the profound impact running has had on my mental health and confidence. Running has truly helped me show up as a better father, husband, friend, and coach.
